The Family-Approved Seals are awarded to titles that meet Dove’s family-friendly criteria. Each review includes a chart that rates from 0 – 5 any problematic content such as Sex, Violence, Nudity, Drug/Alcohol use, etc. Titles that rate 0 or 1 on the chart are SUITABLE FOR ALL AGES.RECOMMENDED FOR AGES 12 AND OVER movies have a rating of 2 in any category.
The Faith-Friendly Seals are judged according to the same criteria as Family-Approved, except the Christian faith is depicted somewhere in the storyline. In these cases, producers may use either seal, depending on their marketing strategies. They may prefer using the Family Approved Seal for general market retail and the Faith Friendly seal at Christian stores.
The Faith-Based Seal is reserved for certain stories that have a strong Christian theme of redemption, but also contain content that may be objectionable to some viewers. For example; a movie might depict extensive drug or alcohol use by minors or illicit sexual relations. Examples include, “The Preacher’s Kid” and “To Save a Life.” Or, a film could show graphic violence as in “The Passion of the Christ,” “Amistad,” or "Schindler’s List.” In either case the content rating would exceed our acceptable limit for “Family Approved” criteria and would not qualify for that Seal. However, because of the powerful spiritual theme in the story, such a film could receive Dove’s new Faith-Based Seal which includes a cautionary notice warning customers that SOME CONTENT MAY BE OFFENSIVE.